The Taco Bell “Drive-thru diet”: A hard-shell diet option
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February 12, 2010
Filed under News
By Christian Erickson
We are living in a generation of advanced technology, physical obsession, and dieting. It is clear that weight and physical appearance is among the top of the nation’s focuses. From Atkins, to the Subway “Fresh Fit” diet, we are on an infinite goose chase for the perfect diet. Several food chains have had their own diets, and the latest food chain to release a special diet of their own may come off as a surprise.
Taco Bell has released their very own diet consisting of seven “Fresco” fresh items. The “Fresco” food items do not exceed 340 calories and 8 grams of fat. These items consist of the Fresco Bean Burrito, Fresco Crunchy Taco, the Fresco Burrito Supreme, and more. The Fresco items are considered healthier and contain fresher ingredients than their traditional menu items. These items replace the shredded cheese with cilantro, tomato, and diced onions, which lower the calorie and fat content.
The Taco Bell Drive-Thru Diet even has their own spoke’s person, similar to Subway’s Jared. Christine Dougherty, Taco Bell’s “Drive-thru diet” spokes-woman, claims she lost about 54 lbs over a time period of two years by eating only food items on the Drive-thru diet menu and “making other sensible choices”. She claimed she reduced her calorie intake by 500 calories per day from 1750 calories to 1250 calories. Christine appears on television ads and the radio, broadcasting her weight loss success story for all to hear, with a generous Taco Bell endorsement of course. The Fresco Ranchero Chicken Soft Taco is her favorite.
It can be concluded that reducing your daily calorie intake by 500 calories will cause weight loss. However, while her story remains consistently vague and broad it will still give a certain “hope” to those seeking an alternative diet. What are Christine’s “Other sensible choices”? Obviously, working out and remaining active is a must for losing weight, but a diet that permits driving up to a drive thru window, not even getting out of a vehicle to take a dozen steps into a restaurant, doesn’t seem very effective. The tacos aren’t prepared in any special way and still aren’t healthy enough to be considered a healthy food. Where are all of the other “diet” success stories?
The disclaimers at the bottom claim that “This is NOT a weight loss program” and that it is merely taking a part in a lower calorie effort. Classifying this special menu as a “diet” is misleading and may lead some to believe that they can actually lose weight simply by eating food items off their drive-thru diet menu. The best way to lose weight in the meantime would be to exercise regularly, which is most likely one of Christine’s “other sensible choices.” Taco Bell’s disclaimers recommend that someone eating off the drive thru diet menu should still exercise regularly. Hopefully someone looking into this diet keeps these disclaimers in mind and does not give themselves false hope.
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